Package Design

The goal of this project was to create a promotional campaign for a brand of our choosing. I decided to create an artist collaboration for Sharpie. Sharpie currently collaborates with famous athletes because their markers are used for signing autographs. But, Sharpie markers are also used for art, and promotion for this side of the brand is greatly lacking. The main goal of Sharpie Van Gogh Edition is to promote creativity.

Sharpie current vs. proposed branding
Package design for six-pack of Sharpie Markers
Three piece collection of six-packs inspired by three famous Van Gogh paintings: Starry Night, Sunflower, and Almond Blossom
Collection Box that includes three six-packs and bonus postcard inside.
Bonus postcards inside Collection Box
Point of Purchase
Point of Purchase at Staples Store
Point of Purchase at MoMA Gift Shop
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